The Project

Sing2Learn is a mobile app that makes learning English fun primarily by having users listen to and sing/speak English songs of different genres and artists. Sing2Learn translates English into 11 different languages with 90% accuracy. The app offers users the option of selecting songs and understanding the words and phrases in the lyrics through subtitles in the preferred language of the learner. Sing2Learn has 2 versions - for iPhone and Android.

The Challenge

The client wanted an effective app marketing campaign in place to drive downloads and to help the app get visibility and a good store rating. There are thousands of education apps in the market and he needed to break through the clutter to get the app in front of users.

The Implementation

We marketed Sing2Learn with a unified plan and strategy, using a variety of channels and methods.

• PowerPoint Presentation: Design and online distribution
• Marketing Video: Created and distributed an engaging demo cum marketing video
• App Store Optimization: Included appropriate description, tags, screenshots etc.
• PR Blast: Created and distributed Online Press Releases
• Paid Advertisement: Pay-Per-Click campaign using app relevant keywords
• Media Blast: Targeted journalists for additional exposure
• Social Media Marketing: Created Facebook and Twitter pages with additional postings about the app on suitable websites etc.

The Result

The app has been well received by users and installations have been going up since its launch.

These are some of the statistics on Google Play:

• User rating on the Google Play Store was 4.8 (out of 5)
• Total installs (Google Play): 13,194
• Reviews received: 480