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Know the Google Play Store, Home to Millions of Android Apps!

by Blog

During this era of smartphones, most of the marketers started going towards mobile apps and preferably more closer to Google Play to fuel up their business with a continued growth via mobile app marketing. Business personnel also lean for Apple’s App Store, so we never suggest to ignore iOS market, but Google Play offers a fascinating opportunity that could be favorable for your business in a number of new ways. As Google Play Store facilitates exploring new opportunities, Android Ad Campaign for business promotions and more, yet there are things that every marketer must know, which are – Reliable and Cost-Effective Advertising Google’s Play Store provides greater supply of ad inventory as compared to iOS since Android Ecosystem has a wide array of third-party ad network ...

Top Three Picks to Make Most of Mobile App Marketing Analytics

by Blog

When developing a mobile app, months of brainstorming and hard work goes into it. To make it successful, analytics are required, they allow to measure the execution and value of all the planning and hard work put into the app. By using app analytics, you can measure every aspect of user behavior. Here are three top tips to help you make most of mobile app analytics. Start Using App Analytics Before Your App Is Launched - The earlier you start using analytic, better it is. If you wait till the launch of your app, it may get too late. There is abundant data that can be analyzed during apps alpha or beta stage, resulting in a more user-friendly product. There are many tools that are used for a data-driven beta period such as TestFlight, this tool allows develops to distribute a beta and ...