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One, Two, Three, Four – Marketing Strategies for your Mobile App

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“Mobile apps are exponentially growing and would continue to grow and attract consumers in the year 2014” – according to Gartner's survey. Witnessing such a huge popularity, there are several players who are trying to make a space in the mobile app world. However, building a great app is just half the way, to make it work in the densely-crowded market, you would need factual and effective mobile app marketing strategies to market the app and get a favorable response from your target audience. Four Mobile App Marketing Strategies – The key to success of a smartphone application Market Research - When building your app, first thing you need to be sure is that there is a demand for it in the market and your app will become a useful means to fill this gap. Thus, initiate ...

Eight Best Platforms for Building Mobile Apps – Part II

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This blog is in continuation to the first blog written under the same title, wherein we shared four best platforms for building mobile apps. Here are the remaining four platforms to create feature-rich powerful apps. Appery - It is a cloud-based mobile app builder and does not requires any installation or downloading thus making it quick & simple to get started. It supports app for Android, iOS, and Windows phone. As the tool is completely cloud-based it allows instant sharing of projects with development teams, business collaborates, users on real-time basis. Users also enjoy access to Appery plugin catalog, enabling them to create their own private plugins to add in their apps. GameSalad - As the name suggests, it enable users to create & submit game applications on mu ...

Stats that Represents Mobile as Emerging Leader in Marketing

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Mobile-commerce sales are booming and expected to reach $100 billion in the year 2014. Since the mobile internet was invented, mobile marketing has become one of the most explosive technology waves that show no sign of slowing down. Here are some of the stats that clearly feature the importance of mobile app marketing: Marketing through Mobile has fast conversion rate A recent study reveals that 81% of conversion from mobile search takes place within five hours of the search. Mobile searches are important because they can directly lead to a number of actions like, calls; visit to a business and in the end, results in sales. Mobile has now become the leader in global search According to the predictions, the number of mobile searches will soon overtake the desktop searches in the year 2 ...